Helvetidoodle on tour

Quite amusingly, I recently received an email from an art student in San Francisco who wanted to tell me she’s using my typeface in a project for the San Francisco Art Institute. You can see how she and her fellow student used it at their website: www.loppedoff.com (It’s probably not really safe for work).

I particularly like the extremely tight cropping of the text, while still retaining readability, to represent the ‘lopped off’ theme. This is exactly the way I envisioned the typeface being used, with headers in Helvetidoodle and body text in Helvetica so as not to look too busy.

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